The minimalist look has taken centre stage in interior design circles for many years, but this approach has also steadily gained traction in web design. Here’s what you need to consider to achieve a minimalist website.
Don’t Be Afraid of White Space
Many people creating a website are afraid of white space, or negative space. They take the view that filling up the space on a page adds more value to a site. If you want to achieve a minimalist approach, you need to embrace white space on your website. According to Computer Hope, white space is unused space around an object. It separates text and graphics and makes a page look less crowded. White space makes it easier for users to find what they need or for a designer to draw attention to a particular aspect.
Clean and Clear
A minimalist website is clean and clear. It expels any unnecessary elements without losing the functionality or understanding of a website. In fact, when a website has been designed with a clean and clear approach in mind, it can actually aid the functionality and usability of the site.
Focus on Flat
Minimalist web design is straight to the point, with no fancy frills. A key feature of establishing this is by focusing on flat design and interfaces. With flat design, three-dimensional aspects, textures, gradients and shadows are given the heave-ho, and instead design is clear, fuss-free and direct. The beauty of flat design is that it makes for intense and powerful viewing so is great for wowing your audiences.
One of the most important strategies for ensuring your website falls into the minimalist design category is careful consideration of the colours you use on your site. It is good design practice, anyhow, to restrict your colour palette, as over-use of colours is not easy on the eye. In minimalist design, you need to be even more stringent about the colours you opt for although will want to ensure that you are staying with your business brand. A Branding Agency such as http://www.reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/ can help with design choices to help you stay within the branding perameters of your company. To play it safe, stick to complementary tones or monochromatic colours like black, white and grey. Far from being dull and boring, with the right design principles and consideration, a website can look very stylish and classy using these restricted colour combinations.