Running your own business is incredibly hard work and it can take up all your time dealing with your loyal customers, let alone attracting a steady stream of new ones. And where do you find the time to keep on top of your website? Chances are, you haven’t updated it or even looked at it for quite some time.
Thankfully, it’s not as tough as it might first seem and you’re certainly not alone. Following the below steps will help you to get a step ahead of your competition and attract your ideal customers:
How does a customer find you when they make a Google search? Finding the right keywords to use in your site content is the first step. Depending on your level of competition, it might be difficult to use your most important keyword or lead term. Your focus should always be on developing an understanding of the language your customers are likely to use when searching for a business like yours. For advice on SEO Services Ireland, consider https://www.rycomarketing.ie/seo-services
- Optimising the site and content
Good quality content is king when it comes to optimising your site. Good content is paramount for both your visitors and for Google’s search engine. Don’t be tempted to use the old keyword stuffing trick – it’s unpopular with customers and no longer works for search engine optimisation.
Make sure you get the most out of your contact page also as this is often the next most important page of a website after the home page. Make sure you include your business name, full address, main phone number and also a geo sitemap can be embedded to enable search engines to locate it more easily.