In summary, here are some useful prompts for reordering printed leaflets, before they become tatty, outdated or even lost.
Set a Minimum Stock Level
Set a Minimum Stock Level for re-ordering printed leaflets: Use a trigger for reordering, such as reordering when you have only 200 printed leaflets left, rather than reordering after you have run out of printed leaflets.
Check Your Information Is Still Accurate
If prices, phone numbers, or opening hours have changed, your current batch of printed leaflets are now likely to be causing more harm than good. By following the print and promotional materials guidelines from UK trading standards, this can be avoided.
Plan Around Events and Seasons
Reorder in time for events and seasonal increases in activity. All print orders require a lead time of a few working days, therefore it is recommended to allow a week or so to allow for any potential delays.
Inspect the Physical Stock
Do check for curled edges, fading, and signs of dampness, even if you think you have enough leaflets in stock.
Check Whether the Design Still Fits
Another reason to check your design on printed items would be if your logo, your brand colours or core message of your business has changed.
More on Folded Leaflet Printers Cirencester can be found at https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cirencester.
Looking after your printed stock with a little regular attention will ensure you are never caught handing out tatty, out of date leaflets.
