As web technologies evolve, so do the expectations of users. In 2025, web design continues to shift towards smarter, faster, and more immersive digital experiences. This year’s trends focus on AI integration, immersive interfaces, and mobile accessibility, all of which are essential for businesses aiming to stay competitive in a digital-first world.
Progressive web apps – PWAs – take centre stage
PWAs bridge the gap between traditional websites and native apps. They offer app-like functionality, such as offline access, push notifications, and fast load times, without the high development costs. Businesses benefit from PWAs through increased conversions, better retention, and fewer security vulnerabilities.
This approach has already proven successful across various industries, with over 54,000 PWAs in use globally by the end of 2023. As the market heads towards an estimated £7.7bn by 2027, PWAs are poised to become a standard in web design Surrey.
AI and machine learning lead the charge
Artificial intelligence and machine learning are now fundamental to modern web design. Tools such as GitHub Copilot are streamlining development, enabling designers to automate testing, generate code, and accelerate deployment timelines. This not only enhances efficiency but also supports a higher standard of output.
Machine learning enables websites to deliver tailored content based on user behaviour. This level of personalisation drives engagement and improves satisfaction. AI is also behind real-time customer support through chatbots and predictive analytics, elevating both the user experience and backend intelligence. Furthermore, multilingual support and automated translations are increasingly accessible, making global reach more achievable for companies embracing these advancements.
Voice and visual technologies redefine interaction
With more users relying on smart speakers and voice assistants, optimising websites for voice search is essential. Natural language processing enables these platforms to better understand and serve user intent. Meanwhile, augmented and virtual reality tools are creating immersive web experiences, particularly in retail and education.
Web design must now consider not only how sites look but also how they respond visually, verbally, and contextually. Together, these trends show that web design Surrey is not only evolving but also being redefined.
