Website design errors can negatively impact the user experience and lead to an increased bounce rate, so let’s look at some common web design mistakes and how to avoid them.
Using illegible fonts
If a font is unclear, website visitors may struggle to read the content. The recommended font size for a website is between 16 and 22 pixels. When it comes to the style, serif and sans-serif are good for websites.
If a user struggles to read the content, they may well decide to leave the website in favour of one with a more user-friendly font.
Not having a defined target audience
Not having a defined target audience is a common mistake. Without identifying your target audience, your website may fail to attract the right people. You may even be including aspects that put them off/make them leave.
You can find out more about your target audience by conducting competitor analysis, market research, and surveys. This will help you identify what your target audience wants from a website and build it to satisfy them.
Web design expertise
If you would like professional assistance, full-service agencies such as Absolute Creative specialise in web design Gloucester and the surrounding area. Such companies offer advice and services.
Large chunks of text
Although it is tempting to give out vast amounts of information that you think your website visitors want, using large unbroken chunks negatively impacts readability and can prevent visitors from finding the information they want. It also makes it more likely that they will leave the website. All text should be in small, manageable chunks and broken up using subheadings, bullet points, and images.
Hidden navigation
These elements of navigation or menu options are not easily accessible or visible to the website user. This can often happen unintentionally to keep the website looking ‘tidy’ and can result in a frustrating or confusing user experience that may lead to people leaving. One popular way of avoiding this is to use a ‘sticky’ navigation bar that is accessible and clearly marked.
