Fashion is a value in a society in which the image counts. In addition, body language also shows how a person can express part of their personality and their mood of the moment through the way they dress. Having a clothing business means assuming that there is great competition in the sector but also that clothing is a necessary investment that customers make since clothing is one of the basic needs of every human being. How to increase sales in a clothing store ?
Promotional events
Beyond the stages of sales , it is good to organize promotional events with the aim of offering added value to customers and generating a relationship of trust. Communicate these promotional events through your social networks to make an excellent diffusion of this type of initiatives.
Advertising in your city magazines
The advertising is an added expense in marketing a business. There are local businesses that do not have enough budget to advertise on certain channels. But you can request information on advertising rates in the magazines of your city or province to be closer to your target audience. In advertising, always make a representative sample of the best products in your store to attract the attention of customers.
In the same way, you should also make the most of the window space to show in a visual, orderly and aesthetic way a representative sample of what customers can find in the store. It is advisable to change the appearance of the shop window with some regularity in order to show the clients that the business is dynamic.
Depending on the type of audience in the store , the look of the employees who work in it must also vary, opting for a more or less formal aspect.
Customer Support
When a client tries on the clothes and asks for an opinion from the shop assistant, it is a good time for the shop assistant to advise the customer in an objective way in his purchase, orienting him on those items that really favor him and those that do not feel good. Dependents can receive training on image counseling to guide customers on the clothes that really benefit them.
The dependent is one of the keys to success in a clothing store business . A person with few social skills and who does not enjoy their work can make the client feel that it is a nuisance. On the contrary, a person passionate about fashion and who is proactive in customer service, has great potential for success in the sector. Know the customer, remember the name of the regular customers , know their clothing tastes … It is a good step to build a relationship of trust.
Take the initiative
You can take the initiative when presenting a fashion show with spring-summer and autumn-winter clothes to let you know. This type of initiative usually arouses the interest of the local press. But you can also put photos of the event on your website or blog of the store.
It is possible to offer some extra services , such as, for example, making arrangements of clothes to offer facilities to the client. It is also possible to offer personal shopper services even if only in a timely manner at a specific time. The important thing is for a store to find a way to differentiate itself from the rest. It is also advisable to be informed of fashion novelties through successful blogs to take ideas from other professionals who have managed to make your personal blog , your professional environment.
