We’ve all got a branded pen picked up at a conference or a pad of sticky notes with a company logo on. While this might seem like a pleasant freebie, promotional merchandise can play a significant role in boosting business success.
Easy Marketing
Promotional merchandise is a low-cost, efficient marketing tool. Whatever size your marketing budget is, promotional products are almost always a low-cost marketing tool which can have a big reach.
Versatility
Almost any business can identify a promotional tool which complements their business ethos. Anything from a pen to a wooden spoon can be offered to help clients develop knowledge of your brand according to Forbes.
Brand Awareness
Handing out products emblazoned with your company logo can develop brand awareness and loyalty in many customers.
Longevity
Promotional merchandise is better than a leaflet in the sense that it lasts much longer. Indeed, a person could still own a product for many years, prolonging their exposure to your brand.
Repeat Business
A piece of merchandise reminds customers to return to your business if and when they need. A branded mug from a coffee company might remind customers to restock on branded coffee, while personalised beer mats such as those designed by //wedoprinting.ie/product/custom-printed-beermats/ can remind potential customers of their favourite drink.
Useful Items for the Office
Many promotional items such as mouse mats and sticky notes are used in office settings, where they may be viewed by multiple colleagues, spreading brand awareness further still.
