Four practical steps for improving brand consistency across platforms or departments:
- Brand guidelines
Brand guidelines are a guide for all your branding projects. They document visual elements such as colour palettes and variations. Include details about the tone, language, and style to help your team develop your desired voice.
- Conduct a content audit
Content audits are designed to make sure that all of your content, especially those assets that you use for customers, adheres to your brand guidelines. This will help you to understand your current brand consistency so that you can prioritise areas.
Check your website’s core pages to see if your messaging and visual style are reflected in the copy. Examine your social media to see if your brand’s style has changed. Look at your email campaigns and blog posts to ensure brand consistency. After you have reviewed your assets, decide how to improve or eliminate elements that don’t support your branding. For help from Birmingham Design Agencies, visit birmingham.nettl.com/creative-agency-birmingham
- Communication and education
To ensure that all departments understand your brand, share your guidelines and make sure they have easy access to your core assets like logos, design templates and fonts. As the brand evolves, communicate updates.
All employees should be educated on the importance of consistency in brand and how to achieve this. Conduct training sessions when onboarding new staff and “refresher sessions” for your current team. Show them where to find brand guidelines and how to access core brand assets.
- Make templates for assets that are frequently used
Your team can achieve consistency in the asset types that they create and often use, such as blog banners or newsletter images. You can give your team the responsibility of creating brand assets while maintaining brand consistency by using digital and print templates.
