Your website is one of the most important marketing tools you have, so you should make sure that it stands out. Here are seven ways to improve your web design.
Make Sure It Loads Quickly
According to the New York Times, Google engineers have found that 400 milliseconds (which is the length of a blink of an eye) is too long for a website loading time, so it is important to make sure that every page on your website loads quickly. You can improve load times by removing giant files (such as multimedia) that slow the page down.
Focus on Navigation
If people can’t navigate your website well, they will soon become frustrated and leave, so you should make the navigation as simple and clear as possible. Make sure that there is a navigation bar on every page as well as an option to go straight back to the homepage. It can also be useful to feature popular pages (such as “about me” or “contact”) at the top of each web page.
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Every page on your website should use the same design and colour theme (ideally your company colours) to ensure that it looks professional and trustworthy.
Use Great Images
People engage well with visuals, so you should include great images and videos on your website, but make sure that they are of a high quality so that they don’t make your website seem unprofessional.
Create a Great Contact Page
You want your users to contact you about your services and products, especially if they have a query that is holding them back from making a purchase, so your website should have a clear and easy to use contact form or a clear link to an email address.
Use Optimised Fonts
Some fonts are more difficult to read on mobile and tablet devices as they are too small and overly detailed, so go for a font that works on all devices.
Post Relevant Content
Relevant content will appeal to your users and encourage them to come back to your website, but poor content will make you seem uninformed, unprofessional and untrustworthy. Relevant content can also boost your SEO ranking.