If you own an industrial business, you might not be embracing online advertising. After all, you don’t need to advertise your products to customers, so you may think it is unnecessary to spend money on online advertising – but in reality this is far from the truth.
There are lots of ways to advertise to other businesses online, and this type of advertising is called B2B (business to business) advertising. If this interests you, here is everything you need to know about B2B SEO for industrial businesses.
The Benefits of B2B
Business to consumer advertising is very popular, but business to business advertising is also very popular online. This is partially because many businesses use the internet to find services and companies to work with, so if you sell to other businesses you should definitely start embracing B2B advertising.
B2B online advertising is also very effective. This is because it is harder to market to businesses offline (most advertising is directed towards the consumer). Just think about it: the vast majority of adverts you see are targeted at the everyday person rather than business owners.
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Will People Find Your Website?
The most important question you must ask yourself when it comes to B2B advertising is: will it actually help people to find your website? After all, this is always the main goal for businesses when it comes to online marketing.
And it seems that B2B will help people to find your website: recent research from Google found that around 90% of B2B researchers use their search engine specifically for business purposes.
However, B2B marketing isn’t flawless. If you want to succeed, you will need to know your audience and where they are online, and once you know that you can set up B2B marketing strategies to reach them. You can do this using link building and keywords, but we don’t suggest you do it yourself if you don’t have experience with SEO. This is because B2B SEO marketing is fairly complex, so if you don’t know what you are doing, you could waste a lot of time and money.