Having a presence in social networks is extremely important. Nowadays due to the phenomenon of globalization and just as important is being able to adequately monitor. Each one of them in order to know the scope of our publications and thus determine the different KPIs ( Key Performance Indicator), in Spanish. Taking control of social networks is an investment. It does not necessarily represent a monetary expense since on the internet. We can find different efficient and free best tools for social mention monitoring. It describes below.
These tools can help you with different monitoring work. If you are read this article you will be helpful. We show you the best tools for social mention monitoring, on internet global. Those features and advantages you can see below:
It is one of the best known social media monitoring tools. You have the option to use pay or free and has an intuitive interface that is extremely easy to use. From it, you can upload photos, include links, follow conversations and write updates. With it you can manage Facebook, Twitter, Instagram, LinkedIn, Google+ and even blogs created in WordPress. In addition, it allows installing extensions in the control panel to access from there. They supply it to YouTube, Blogger, Storify, among other sites. With the free account, you can manage up to three social profiles, schedule updates and obtain. Statistics of the different profiles, as it offers weekly analysis reports.
This is a specific tool to manage Twitter. It allows creating a more personalized Twitter interface, in fact, it is the most complete means of the market to monitor said social network. With TweetDeck, you can program tweets, monitor interactions and check messages. As well as track hashtags and manage multiple accounts.
3. Google Alerts
Google Alerts allows you to track all the searches that have been done and receive a report in your mail. She will notify you each time your brand is mentioned on different sites and you can also track the keywords you have used.
4. Social Mention
What distinguishes Social Mention is the ability to be able to inform you of the mentions you have obtained in more than 80 different sites. Create alerts and reports that are really useful and do it at no cost. In addition, it classifies the influence in four different categories. Those are a reach, passion, sentiment, and strength.
Klout offers the possibility of knowing the engagement (engagement, commitment, involvement). That our brand generates on Twitter qualifying it on a scale of 1 to 100. It allows us to know the influence exercised by the brand monitored in the public. They also thank this you can determine when it is correct to send a message and when not.
It is another tool that gives the possibility of knowing what presence our brand or competitor has in the different social networks. With the free version you will be able to track 12 platforms, among which you will find WordPress. The particularity of HowSociable is that it shows the data in a different way, scoring each platform and in this way lets us know which are the most suitable sites for our brand.
It allows studying what type of content are the most relevant in social networks. It is a combination of content analysis and identification of influencers. Through BuzzSumo you can set alerts for certain keywords. It also analyze which strategies work for our competitors and which ones do not.
With sumAll you can monitor Twitter, Google + and Instagram in an extremely efficient way. In Instagram you can get data related to followers, posts, likes and comments, while in Google +. Thanks to this tool, you will have good control of +1, comments and shares.
Finally, if you’re looking to measure the effectiveness of your posts on Pinterest, Tailwind is ideal for you. It is an easy-to-use tool that allows creating campaigns on Pinterest. For this you can upload a photo from this platform and attach it to a link that redirects to where you want. Tailwind will tell you who are your most influential followers, you will know which pins are the ones. And that have the most repins, as well as the number of pins, likes and comments.
From now on, knowing the pros and cons of each of these options, you can choose the ones that suit you. It have an efficient control of the metrics in your different social networks. This best tools for social mention monitoring csn make you help. This will help increase the visibility of your brand or company in the network and, therefore, promote growth.